A smarter wardrobe app for everyday users.
Leimo- wear more of what your own
Leimo helps people discover outfits they already own, get AI-generated look suggestions, and connect with real fashion designers for personalised guidance — all in a clean, mobile-first experience.
"Most people don't have a clothes problem — they have a creativity and time problem."
The challenge
The average wardrobe holds 80+ items but most people rotate the same 15–20 pieces. Not because they lack options — but because recombining them takes creative energy and time they don't have.
Existing wardrobe apps focus on cataloguing, not creating. They ask users to do all the work: tag items, plan outfits manually, browse inspiration separately. The creative gap stays wide.
The opportunity
Leimo reduces that cognitive load. Upload your wardrobe once, get AI-generated outfit suggestions instantly, and — when you want a real second opinion — consult a professional designer on your terms and budget.
USER RESEARCH
Two people drive every decision.
Information architecture
4 phases, 13 screens.
Phase 1
Onboarding
01
Splash
02
Welcome
03
Sign up
04
Sign in
Phase 2
Core App
05
Home
06
Wardrobe
07
Item detail
08
All Outfits
Phase 3
Designer Hub
09
Final designer
10
Profile
11
Chat
Phase 4
My Looks
12
Saved outfits
13
Outfit builder
Key screens
Design decisions, annotated.
Screen 02 — Onboarding
The illustration earns trust before the product does.
The average wardrobe holds 80+ items but most people rotate the same 15–20 pieces. Not because they lack options — but because recombining them takes creative energy and time they don't have.
Users haven't uploaded anything yet. The onboarding flow sets emotional tone and reduces sign-up friction by leading with people, not features.
2-person crop rule. The illustration is cropped to show only two figures per slide — keeping the visual intimate and preventing the page from feeling busy.
Single coral CTA per slide. One button, one action — users never have to choose before they understand the product.
Dot pagination, not a progress bar. Dots communicate "there's more" without inducing completion anxiety. Tapping a dot jumps directly to that slide.